What Is Ethical Storytelling?
Stories construct and define the lens through which we see the world. They are the catalysts of technological development, economic progress, social evolution, and positive change.
When we say we practice ethical storytelling, we mean the creation and promotion of narratives that are honest, accurate, and grounded in a practice of mutual respect.
We are all in relationship with one another. It’s why we are relationship-focused in everything we do.
"Stories are existential. Not just inseparable from the way we communicate and play out our lives, but actually the very basis of our existence."
Jacob founded Last Draft in early 2018 while working as an Associate for the Silicon Valley-based CEO advisory firm, CEO Quest. His first company, Last Draft Editors (2016-2019), helped more than 50 Canadian doctors obtain residency positions in top choice specialties.
Jacob holds a combined honours BA in English & Canadian Studies from Dalhousie University. He received the University Medal in Canadian Studies for highest academic standing.
“Stories bring people together in the most universal ways and the most minuscule. They are both finite and infinite, reminding us how connected we inevitably are.”
Lena is a poet, director, journalist, and creative collaborator. As a writer for a Montreal-based media outlet, Lena has penned articles that have resulted in over 9 million unique page views. As a copywriter for solopreneurs, Lena has managed marketing initiatives that have driven over $1M revenue. Her time working in both theatre and experiential marketing has honed an adept skill for facilitating and creating distinct and dynamic content.
Lena is an award-winning director, published fiction writer, and graduate of Dalhousie University’s Creative Writing program. Find her online writing for your favourite entrepreneur or blogging about Montreal’s newest gourmet food hall.
“Stories provide connection. Connection to yourself, to others, to the earth, even across space and time.”
Hillary is a singer-songwriter, illustrator, tattoo artist, and multi-disciplinary creative. She is a classically trained musician and a member of the London-based 3-part harmony folk group, The Pairs.
In her illustration, Hillary incorporates varied mediums, including writing, drawing, collage, watercolour, and photography. She is influenced by her father, a surrealist painter and life-long visual artist, her mother, a piano teacher, and by time spent as crew on anti-whaling vessels patrolling the Southern Ocean. Her love of art and music were fostered early, over kitchen table art lessons and through play, song, and dance.